Factors affecting consumer acceptance and use of mobile delivery applications in South Africa
Musakwa, Isabel S.; Petersen, Fazlyn
During the 2020 global coronavirus (COVID-19) outbreak, mobile delivery
applications flourished, facilitating consumer access to groceries. Research has shown,
however, that usage remains low in developing countries such as South Africa. This research identifies factors that affect the acceptance and use of a mobile
delivery application. It provides recommendations for application designers to improve
application functionality and usability and for retailers to better understand customer needs.
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